Hitachi has created a new 'Vision' to express the ideals of the Hitachi Group as it heads into a new phase of growth, that coincides with the start of the new Mid-term Management Plan in fiscal 2013. https:
Industrial News Buzz - Hitachi, Ltd. (TSE: 6501, 'Hitachi') has created a new
'Vision' to express the ideals of the Hitachi Group as it heads into a new
phase of growth. This new Vision coincides with the start of the new Mid-term
Management Plan in fiscal 2013. Throughout its 100 year history, the Hitachi
Group has passed on its Mission and Values, as embodied in Hitachi's Principle
and Hitachi Founding Spirit. The Vision has been created based on these Mission
and Values, as a fresh expression of what the Hitachi Group aims to become in
the future. Furthermore, a new 'Hitachi Group Identity' has been established,
reorganizing the Mission and Value shared by all Hitachi Group employees, as
well as the Vision, which forms the foundation for the Mission and Values. In
this way, the entire Group will be brought together in achieving the form that
the Hitachi Group aims to become in the future, promoting a transition into a
new phase of growth
Hitachi introduced Brand Management in April 2000 to
increase the value of the Hitachi brand. The goal of Brand Management is to
ensure that employees understand and share the principles embodied by Hitachi's
Corporate Brand; to build unique brand value through consistent corporate
activities; to secure competitive superiority in the market and a high profit
structure; and to increase corporate value. 'Inspire the Next,' which was
created as Hitachi's Corporate Statement, is recognized throughout the world,
along with the message that communicates the promise of the Hitachi Brand:
'Breathing new life into society and lifestyles in the next era, by providing
new products, systems, and services that accurately anticipate the needs of
that era.'
Hitachi has reorganized the Hitachi Group Identity to
promote a transition in the Hitachi Group toward growth in the global market,
and to roll out the Social Innovation Business in markets around the world. In
addition to the 'Defensive brand strategies' aimed at fostering value in
regions where the Hitachi Brand has already attained a certain degree of
presence, the company will also implement 'Aggressive brand strategies' aimed
at achieving effective penetration of the Hitachi Brand in regions where a presence
has yet to be established. In this way, it will put in place a superior
business environment for the rollout of business in new global markets, and
provide support in the global growth of the Hitachi Group.
The newly created Vision is an expression of what the
Hitachi Group aims to become in the future: 'Hitachi delivers innovations that
answer society's challenges. With our talented team and proven experience in
global markets, we can inspire the world.' Leveraging the knowledge and
experience that Hitachi has cultivated through its 100 year history, the
company will create innovations in collaboration with regional partners and
stakeholders, and devote its energies to resolving social issues on a global
scale, doing its part to create a world that is overflowing with vitality, by
'Inspiring the World'. In this way, Hitachi will demonstrate that its stance
transcends conventional approaches of B2C and B2B, with a new focus on B2S,
which means Business to Society. Hitachi will combine the strengths of the
entire Group to make a transformation into a truly major global player, based
on the new Mid-term Management Plan, which is the action plan for achieving the
goals of this vision.
About Hitachi, Ltd.
Hitachi, Ltd. (TSE: 6501), headquartered in Tokyo, Japan, is
a leading global electronics company with approximately 320,000 employees
worldwide. Fiscal 2011 (ended March 31, 2012) consolidated revenues totaled
9,665 billion yen. Hitachi is focusing more than ever on the Social Innovation
Business, which includes information and telecommunication systems, power
systems, industrial, transportation and urban development systems, as well as
the sophisticated materials and key devices that support them.
